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Facebook has
developed facial recognition software called the DeepFace. This software is as
accurate as human brain in recognizing people’s face.
DeepFace can look at two photos, and irrespective of lighting or angle, can say with 97.25% accuracy whether the photos contain the same face. Humans can perform the same task with 97.53% accuracy.
The software is
soon to be used on the Facebook website to help automatically recognize faces
on pictures and tag matching names with the faces from their database.
To understand the
software better, we need to know what a facial recognition system is and how it
works. A facial recognition system identifies faces by using algorithms that
contain the information of facial features. The information contains the shape
of individuals’ eyes, nose, ears, cheekbones, and their position and size.
Computers can find matching features by comparing the information with the
images of customers filed on the database of companies. When an individual is
identified, personal information to that individual can be seen. The system can
automatically recognize employees’ face, allowing the employees to access the
retrieved information without going through separate ID card or a fingerprint
recognition process.
As you may have
noticed, facial recognition technology can be criticized as an invasion of
privacy. Facebook may have to require its users to agree to submit their faces
and save them in a company-wide database along with the individual personal
information.
To soothe the
criticism, Facebook should politely inform its users what facial recognition
technology is and how it can help Facebook provide its users high quality
services, probably in forms of a contract. Facebook should inform that the
system will be photographing and saving users’ faces and promise that the
images and information will not be used for any other purpose different from
its service.
Another way to
reduce the criticism is giving users choices. Users may or may not choose their
images to be saved in the database of the company. If a user chooses not to be
saved, then his/her image would not be saved, but the user would not receive
the enhanced services. If this concern can be managed, the DeepFace software
will lead Facebook into a bigger success.